The full details of my 6-hour workshop designed for multimedia newsroom teams in this article. To understand what I teach, which tools and frameworks are used, and how institutions can benefit from this training, you can read the outline below.
If your institution is looking to strengthen multimedia content quality, increase digital reach, and build future-ready newsroom capacity, this workshop outline will clearly show the sessions, exercises, and outcomes your team can gain.
Multimedia Content & Digital Audience Excellence Workshop
Total: 6 Hours (3 + 3)
DAY 1 (3 Hours)
Session 1: Digital Storytelling for Modern Newsrooms
Duration: 60 minutes
• Traditional vs Digital Storytelling
• PREP model in digital journalism
• Modern structure: Headline → New info → Reason & Effect → Importance → Impact
• Voice, Shot, Byte
• First 3 seconds strategy (Hook creation)
Micro Exercise:
১ মিনিট ২৯ সেকেন্ডের মোবাইল স্টোরি স্ক্রিপ্ট করা
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Session 2 — Technical Standards for Effective Digital Content
Duration: 60 minutes
• 4K quality guideline
• Presentation & Script balance
• Presenter face + unique voice
• Sound, ratio, Frame, editing, voice-over
Micro Exercise:
Hook + Visual shot plan
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Session 3: Creative Formats for Audience Engagement
Duration: 60 minutes
• Articles, Videos, Reels, Infographics, Podcasts – কোথায় কী কাজ করে
• Successful campaign case studies
• Feature vs News vs Reaction content
Micro Exercise:
একটি ঘটনাকে ৩টি ফরম্যাটে রূপান্তর (news + reel + headline)
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DAY 2 (3 Hours)
Session 4 — Facebook Algorithm & Viral Content Science
Duration: 75 minutes
• Meta Ranking Signals: Inventory, Signals, Prediction, Score
• “Who posted” factor & Unique Behavior
• Posting time impact
• Watchbait, clickbait, engagement bait—কীভাবে এড়াবেন
• Content ownership & page health
• Static video detection & low reach reasons
Micro Exercise:
খারাপ শিরোনাম → অ্যালগরিদম ফ্রেন্ডলি শিরোনাম তৈরি
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Session 5 — Effective Content, Facebook Live & Monetization Rules
Duration: 45 minutes
• FB Live eligibility rules
• Monetization safe content checklist
• Music, pre-recorded segments, legal restrictions
• যা করলে পেজ ফ্ল্যাগ হয়
• Sensitive content handling list
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Session 6 — Newsroom Content Workflow & Team Strategy
Duration: 60 minutes
• Digital workflow: file → edit → approval → publish
• frame.io workflow demo (conceptual)
• Trello / Asana / Monday.com collaboration
• Posted (3 min)
• Long Live
• Reel (15–90 sec)
• Print → Digital transformation models
• Team roles & daily content map
Micro Exercise:
Newsroom content strategy For One Day
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Deliverables for the Media House
• Two-day intensive training (6 hours)
• Hands-on task-based practice
• FB & YT algorithm-safe content guideline
• Newsroom workflow blueprint
• Post-training assessment scorecard (optional)
Training Outcomes
1.Better Content Quality: Clearer, Stronger and More Engaging digital content.
2.Less Pressure on Team Leaders: Streamlined workflow reduces mistakes and supervision.
3.Safer Pages & Policies Compliance: Content will follow Meta’s rules, lowering risks.
4.Higher Reach, Views & Engagement: Algorithm-friendly content boosts visibility.
5.Increased Revenue: Monetizable content and healthier pages raise earnings.
6.Stronger Credibility: Responsible storytelling enhances trust and reputation.
7.Faster Daily Production: Efficient creation of content, Reels and Live segments.
